Understanding why people do what they do is my jam.
So after I ditched writing at 18—possibly my only natural-born talent—in pursuit of a “real career” that “pays real money” as a psychologist, I became obsessed.
I spent my college years working in a research lab that studied moods and emotions. Going to da club on a Friday? No thx—I was reading behavioral science studies for fun lmao. Spending winter break cold-calling therapists until 1 finally agreed to let me shadow him for a clinical internship? Yup.
Seems like a perfect match, right?
*buzzer sound* Wrong.
Sitting in a social psych class, with a false eyelash that was dangerously close to falling off thanks to a south FL heat wave, I secretly wished there was a way to study human behavior *without* being confined to a stuffy university or sterile hospital.
Then I walked across the stage to get my bachelor’s degree in psychology… and hard passed on racking up $100k in grad school debt lol.
Turns out, you can study human behavior in your PJ pants, armed with a laptop, and nestled into a navy blue velvet chair that’s covered in just the right amount of dog hair.
Because copywriting (*cough* done right *cough*) is 90% research and sales psychology.
sorry. mom & dad
It’s about relentlessly uncovering your ideal client’s or customer’s emotional drivers and behavioral trends, meshing all that together with language they already trust (but that sounds exactly like you), then experimenting to see what resonates—and understanding why.
So I officially traded my clinical psychology path in for copywriting—aka the only thing that combines what I love most: psychology and words that are actually fun to read.
Now I write conversational website copy for creatives, founders, and creators that sounds good and has the word science to back it up.
