You’re not like everyone else. It’s time to own that and make bank.
Personality-infused emails and sales pages that connect and convert for purpose-driven brands.
In an endless sea of white noise and vanilla messaging, standing out isn’t a luxury.
It’s a necessity.
You’re not a saint, but you’re damn close in my book.
Because instead of being solely fueled by cold, hard cash, you have something that—don’t say it, don’t say it—oozes (ew, I know) out of everything you do. Something that’s as rare as a unicorn these days…
You actually give a damn.
You’ve poured your blood*, sweat, and tears into carefully creating a product, service, or program that genuinely helps people and enriches their lives.
While the dream for some may be wearing a beige cashmere turtleneck as they cackle about all the suckers they’ve duped and watch flames engulf stacks of cash in the fireplace of their Alps vacation home…
That’s not it for you.
But let’s get crystal clear on one thing: That doesn’t mean you’re forbidden from having a six-figure-income goal. You 100% should have that. Hell, make it seven figures. We don’t play small over here.
But to get to the cashmere sweater and Alps vacation home, you simply want it to be by walking with people, not on the backs of them.
So whether you…
Improve people’s lives through online courses or coaching,
Offer good-for-you products or services,
Donate a portion of profits to charity, or
Promote sustainability
I’m here for it. There’s just one teeny Texas-sized problem standing in your way.
*Jk. Hopefully no blood sacrifices were made.
Writing the words you need to sell—and not in the icky, tacky way—is a whole new level of exhausting.
I’m talking sitting-in-front-of-your-laptop-with-four-day-hair-and-praying-the-right-words-magically-come-to-you type of exhausting. But they don’t. And you simply don’t have the time or energy any longer to…
Spend months years learning how to write persuasive words that speak to your target audience and convert them in a way that genuinely feels good
Suffer from analysis paralysis because you’re a smidge too close to your offer to be able to explain it like you want & need it to be explained
Cram in a DIY, 3,000+ word sales page a week before your launch while having zero confidence it’ll convert your dream students or clients
Stare in horrified amazement at how every word you do plaster on a Google Doc sounds like everyone else out there—except you
Keep 23 tabs open for weeks to try and teach yourself how to write emails that connect & convert… without seeing an increase in open rates—much less conversion rates 😔
Wonder where that stampede of adoring, loyal fans are—and why they aren’t knocking down your digital door, cash in hand
And that’s all A-OK because I’ll let you in on a secret…
You were never meant to do those things. You’re the CEO.
And the “C” sure as hell doesn’t stand for “copywriter.” Say it louder for the people in the back.
And I’ll let you in on another secret…
By spreading yourself oh-so thin and planting yourself in roles you’re not meant to fill, it’s likely definitely costing you major money.
Which means everything you’re working yourself to the bone for—you; your family; the purpose-driven endeavors of your business; and yes, the Alps vacation home—suffers.
The good news? That all ends now.
The inner machinations of my mind are an enigma.
Hey, hello, hi there. I’m Jordyn.Professional Spongebob quoter. Meme enthusiast. Passionate supporter of “lol” and the Oxford comma. Also former aspiring clinical psychologist who got a psych degree then chose a different path to the dismay of student loan companies.
Now I’m a wordsmithing chameleon who molds to your unique voice. Then I pair that with your ideal audience’s language to give you words that feel good and sell out—but in the good way.
SparkNotes version: I’m an email marketing strategist & conversion copywriter for purpose-driven brands.
Because to sell in 2024, being a wallflower isn’t an option.
Does that mean you have to burn the Internet down? Do awkward af dances on the Gram that give off hostage-video vibes? Get bangs? No.
It means we gotta nail down what makes you and your offer unique and then run write with it.
Because no matter how good or life-changing your product, service, or program is, it’s not gonna sell itself.
Sit back and put your noise-canceling earbuds in while I whip up…
The right message for the right people
Magnetic messaging that nails your brand voice, aligns with your values, and attracts ideal peeps to your brand like bees 🐝 to a honeycomb. 🍯
Increased brand loyalty
A strategy that fosters genuine, ride-or-die relationships with your audience. Because sales isn’t about viewing people as dollar signs. It’s about creating actual human connection. (The dollar signs will follow.)
Feel-good, auto-pilot copy
The best part about sales copy done right? It works in the background to help the right people decide if your offer is the perfect fit and pull in results. All while you’re doing a-n-y-t-h-i-n-g but thinking about your sales copy.
“I wish I had done this years ago.”
My website was so bad that if a patient told my office manager they found my practice through a Google search while scheduling their appointment over the phone, I knew there was a 99.9% chance they wouldn’t show up. The lead quality was awful. And if they did, they definitely wouldn’t be back. I serve a unique patient base that’s open-minded and seeks out holistic health services, and that wasn’t being conveyed at all.
Jordyn completely revamped my website and now creates all of my emails. She wrote in a way that speaks exactly to the patients I want in my practice. What I do is hard to put into words, but she was able to highlight exactly what sets my practice apart.
Now, the number of new patients who have scheduled an appointment through my website (without coming from a referral) has doubled. Better than that, these new patients are perfectly aligned with the holistic methods I practice. I’m also near the top of Google searches for almost every term she included.
— Dr. Doug, holistic chiropractor
So, how does this all work?
I’ll scour through every bit of your VOC and, if need be, will trek out into the wild—binoculars in hand—to capture additional market research.
Because if you’re not matching what your target audience is ~actually~ saying, thinking, and feeling? Game over.
1. Data
You are here: Speaking in your unique voice, concocting services or products to improve people’s lives, livin’ the dream…
Your audience is here: Talking like ~this~, wanting ~this~, full-blown hating ~this~…
I am here: Weaving the two seamlessly together ‘cause that’s when the ✨ conversion magic ✨ happens.
2. Voice & Copy
I’ll send your ready-to-go piece of custom sales copy over to you in a Google doc (yay simplicity) on or before the due date.
You’ll go over it to make sure it aligns with your soul, I’ll apply requested tweaks—if any—and then…
We break out the tiny umbrellas🍹, ‘cause your sales copy is d-o-n-e.
3. Delivery
“She has a talent for using persuasive words to grab the attention of your audience.”
“Jordyn was wonderful to work with as she was very responsive and a great communicator. I thought my website copy was great but I knew it needed a few emotional techniques and keywords to reach my audience.
After Jordyn edited my website copy, it now flows better and has a few more keywords sprinkled throughout the copy to help reach my target audience.
If you’re looking for a copywriter, I’d recommend Jordyn as she has a talent for using persuasive words to grab the attention of your audience.”
—Nicole, copywriter for small business owners
Woah there. What’re you doing all the way down here?
If you’re thinking to yourself…
Let’s get you on the right sales-boosting track. 👇
