Words so good they make you say, “Damn, I’d buy from* me, too.”
*Subscribe to, open emails sent by, join a cult run by.
You know your offer isn’t going to magically sell itself.
But it would sure be nice if it did.
Anytime you force yourself to try writing for your brand, it feels like sitting down to take a test you didn’t study for, because…
You have absolutely no idea what to write about (maybe how you got nine nuggets from Chick-fil-A last week instead of eight???* #blessed)
You don’t know if you’re doing it “right” and/or if the words are going to sprout wings and sell like the HubSpot article told you they should
The words you do eke out sound like someone who’s sporting a monocle—even when you’re trying to sprinkle some of your ~pizzazz~ into a DIY template—not you
An hour has easily passed—maybe two—with no workable words to show for it. You check the time on your phone. Only 15 minutes have gone by.
You briefly consider faking your own death.
But what if there was a way to have the words you need to connect with and convert your dream audience without ever enduring the horrors headache of writing them yourself? Ahem…
*Omg. 🥹
Words that sell without selling your sanity and every last bit of free time?
You’re in the right place.
Your zone of genius may not be writing. Or diving deep into the scientific intricacies and formulas needed to make those words work. And guess what? That is A-OK.
Let’s abolish this idea that as the CEO you have to know how to do everything at the highest level in your business, and then spend every waking moment doing just that (and low-key resenting it).
You don’t. But more than that, you shouldn’t.
After all, you left the restraints of your 9-5 for freedom—not to be chained to your laptop 24/7.
You should be spending your precious time laser-focused on what you do best in this world. Creating. Serving. Coaching. Mentoring. Oh, and that thing called living (remember that?!).
While writing your own emails and sales pages may be outside your scope and list of things that give you the will to live, the good news is, it ain’t outside of mine.
Breaking free from what society says you should do and Tokyo Drift’ing into the life you dreamed of instead.
Sound familiar?
The summer heat was so brutal that day I thought my false lashes were going to melt off my eyelids.
That’s the first thing I remember.
The second thing I remember sitting in my social psych class was, “If only there was a way to get into this line of psychology without spending the rest of my life in academia or corporate.”
PLOT TWIST: THERE WAS. It would just take me awhile longer to connect those dots.
I knew one thing: I love understanding why people do the things they do. I wouldn’t have speed-walked to and from classes in 90-degree heat for years, worked in a mood and emotions research lab, created an internship out of thin air in a therapist’s office (proud moment), and made sure I graduated at the tippy top of my class if I didn’t.
But turns out, spending six-ish more years in college only to come out the other side saddled with six-figure debt and stuck in a 9-5 didn’t sound like the whole “American Dream” thing to me.
I also knew something else: Writing was always my “thing.”
So after enduring a few existential crises, diving deep into sales psychology, learning copywriting under industry leaders, and editing rewriting boatloads of content and copy for clients ranging from multimillion-dollar companies to solopreneurs, my lightbulb moment happened.
I should just write the copy from the start.
But not for anyone anymore—for people I wholeheartedly believe in. You know, the “good guys” that deserve to be propelled right up next to the “big guys” because they deserve to be there, not because they came from oil money.
So I paired my psych degree with what I’ve always loved more than that: writing. (But not research papers. God, guys. Those sucked.) And here I am.
Obviously, I’m not everyone’s cup of tea. *gestures vaguely* But since you’re here, too, I’m pretty sure I’m yours. And you’re mine. And there’s no tea because that’s disgusting, but there is lots and lots of coffee.
Looking for words that align with your soul & pull in the results? It’s easy as… 👇
1.
Skedaddle over and answer these questions so I can see if we’re on the same page or really close to it. (‘Cause I’m all about prioritizing time. Yours, mine, Aunt Margie’s down the street, everyone’s.)
I’ll reach out to set up a day and time for our 100% laid-back, complimentary 20-min. discovery call.
2.
If we’re a match made in collaboration heaven, I’ll send you the onboarding deets, you’ll shoot over your VOC research and other useful goodies, and wah-la—your sales copy is officially off your hands. 🙌
3.
Let’s go around the room and share some fun facts about ourselves!
(Did you just break out in a cold sweat, too?)
Enneagram type? Six — The Loyalist
Unpopular opinion? JEANS ARE THE WORST THING EVER!
Chosen super power? Time travel
Words to live by? “Whatever makes you weird is probably your greatest asset.” — Joss Whedon
Creepiest thing in the world? Those old black-and-white Mickey Mouse cartoons
Love language? Memes
Season you wish you could pause so it’d last longer? Pumpkin spice/football/spooky season 👻
Greatest joy? Maynard vvv
Now it’s your turn.
I want to hear all about your brand. From the good to the I-almost-closed-up-shop-and-moved-to-a-remote-island moments.
(And yes, if you have a furry creature that resides in your house so it can’t escape, there’s a 100% chance I will ask you to show me a picture.)
