Launch copy that feels good and sells out–but in the good way.
You were never interested in stringing together some half-assed digital product or course to launch.
Y’know, one that offers little-to-no value in exchange for a quick cash grab—all before you delete the Internet and skip town.
Hard pass.
So you spent months combing through your market and carefully creating a digital product so powerful it can transform lives.
And then you did what most people *don’t* because they’re too busy hopping into the getaway car: You validated your offer before you dared to launch. Signed, sealed, and delivered, baby. Bring in the dancing lobsters!
But before the end credits start rolling and “Born in the USA” starts blaring, the same dread you used to feel on Sundays knowing you had to go into your 9-5 the next day begins creeping in because…
You still need to sell your offer.
While the bones are there, now it’s time to get your launch email sequence and sales page locked down. Aka the *two key pieces* of launch copy that wrap up your offer and present it like the delightful treat it is—and get your Stripe account pinging.
There’s just one problem with all that…
Your launch’s to-do list is beginning to rival War and Peace. You haven’t slept in two days. Your dog won’t stop barking at no one at the front door. In the distance, sirens.
To make matters even funner (yay!), this ain’t your first rodeo, and you know what happens when you sit down and try to write your own launch copy.
Things like…
Being too close to your offer to zoom out and explain it like it needs to be explained
Struggling to sound like you, even when you try zhuzhing up a DIY template
Overthinking night after sleepless night, leading to this after two weeks’ work:
Leaving money on the virtual table because you didn’t have months years to learn how to write 1000s of words that aren’t just pretty *but also* pack a purposeful punch (totes okay, wasn’t your job to)
Breaking out in a cold sweat because it’s T-minus two weeks ‘til your launch and you still don’t have the first draft done of your sales page
Staring blankly at the wall because you aren’t sure what emails need to go in your launch sequence, how many to send, when to send them, or what even to say
If only there was an alternative…
Spoiler alert: there is.
In order to have a sold-out launch that feels good, you know your time and energy are waaaay better spent connecting with your audience and hyping up your life-enriching digital product or course.
I know that, too, and that’s where I come in.
Because you sure as hell don’t want just any run-of-the-mill copywriter taking this ship over. You need a launch copywriter and strategist who can roll up her sleeves and…
Find the blind spots in your offer’s messaging and fill those gaps
Whip up personality-infused launch copy that sounds like you and what you always wanted to write
Craft messaging that connects with the right people and shows the wrong people the digital door out
Make sure your launch copy is anchored on bullet-proof formulas, careful strategy, and ethical psychological tactics to get those feel-good, Stripe-pinging results
All while you have more time to work on the parts of your business that energize you instead of getting bogged down by things that needlessly drain you and your launch #s writing your own launch copy.
Looking for someone like that? Phew, would’ve been a li’l awkward if you weren’t. Luckily, I know just the launch copywriter.
Option No. 1
Launch Email Sequence
From $1,997 USD
Turnaround time: typically two weeks
1-hour Kick-off Call
Voice of Customer collection
Sales sequence strategy + outline
8-10 emails
2 rounds of edits
Delivery schedule
One week of email or Voxer support post-Doc-drop
Launch debrief
A done-for-you launch sequence that crushes your audience’s objections, calls out those pesky Qs lingering in the back of their minds, showcases your authority, sets you apart from all ze other options, and helps the right people click on over to the sales page.
This custom service is for you if…
You’ve at least beta-tested your offer (+ have the social proof to back it up) and are ready to sell to a honed-in target audience
You’ve got a pre-launch strategy in place to drive your audience to your email list
You don’t want to spend another minute fighting off a panic attack because you’re not sure what to put in your emails to make them work
You want to increase your email #s from your last launch
How it works: You’ll fill out the almighty onboarding goodies and shoot over all VoC data you have. (Don’t have any? Don’t worry—I’ll send out a customized survey to get it.)
After our Kick-Off Call, I’ll send over the strategy outline for you to approve to make sure we’re on the same page.
Once you approve, I’ll begin writing your ~dream~ sales sequence and have it back to you in about one and a half weeks. Then we’ll start the editing/tweaking process to make SURE you’re head-over-heels in love with your sales sequence. Like, omg-I-would-buy-this-myself type of in love. (Approx time: one week.)
After that, you better break out the tiny drink umbrellas, because your sales sequence is d-o-n-e. After the happy dancing slows down, we’ll set up a Debrief Date (within a week of your launch ending). Here, we’ll cover how your launch went and what could be done in the future to make it EVEN BETTER.
And if you need any support in the week after your sequence is done? Shoot an email or Voxer message my way. I won’t leave you hangin’.
Option No. 2
Sales Page
From $1,997 USD
Turnaround time: typically two weeks
1-hour Kick-off Call
Voice of Customer collection
Sales page strategy + outline
Long-form sales page
2 rounds of edits
One week of email or Voxer support post-Doc-drop
Launch debrief
Every piece of your launch funnel comes down to this bad boy: the page with the “Buy Now” button plastered on it. After all the months you’ve spent to get here, it’s time to dig in and sell with pretty words that pack a conversion punch—not cross your fingers and hope a Hail Mary works.
This custom service is for you if…
You’ve at least beta-tested your offer (+ have the social proof to back it up) and are ready to sell to a honed-in target audience
You have a pre-launch strategy to drive your audience to the sales copy
You want the hardcore strategy + selling portion of your launch put into the hands of a copywriter who actually cares so you can connect with your audience, hype up your offer, and take a breath
You want to increase your #s from your past launch(es)
How it works: You’ll fill out the almighty onboarding goodies and send over all VoC data you have. (Don’t have any? Don’t worry—I’ll send out a customized survey to get it.)
After our Kick-Off Call, I’ll send over the strategy outline for you to approve to make sure we’re on the same page.
Once you approve, I’ll begin writing your ~dream~ sales page and have it back to you in about one and a half weeks. Then we’ll start the editing/tweaking process to make SURE you’re head-over-heels in love with your sales page. Like, omg-I-would-buy-this-myself type of in love. (Approx time: one week.)
After that, you better break out the tiny drink umbrellas, because THE BIGGEST PART OF YOUR LAUNCH is d-o-n-e. After the happy dancing slows down, we’ll set up a Debrief Date (within a week of your launch ending). Here, we’ll cover how your launch went and what could be done in the future to make it EVEN BETTER.
And if you need any support in the week after your sequence is in its final Google Doc form? Shoot an email or Voxer message my way. I won’t leave you hangin’.
The Promise
Proven Methods
Your done-for-you sales page and/or launch sequence are anchored on tried-and-true copywriting techniques and formulas, ethical psychological tactics, and careful strategy—not guesswork.
Pure Dedication
I only write for brands I 100% believe in. What does that mean for you? Well, even though I can’t reach the fangirl status exclusively reserved for the CEO, I pour my heart, soul, and mind into your brand just the way I do for mine.
Partnership
I’m not some flakey freelancer who’s going to toss you a bleak Google Doc that looks like your kid’s macaroni tree and then be like:
’Til agreement terms do we part, I’m your launch copy partner, and I won’t leave you hanging.
FAQs
-
My answer to that question depends on two things:
1) Have you validated your offer (aka at least beta-tested it)?
If the answer to that Q is yes, then hell yeah. Jump aboard and let’s amp up your launch #s.
But if the answer to that Q is no, I would recommend you validate your offer before you launch—period. Much less before investing your hard-earned money in a launch copywriter.
Having a crystal-clear vision of your dream audience + social proof is paramount in selling your offer. The whole idea is to combine your voice with what your dream audience is actually saying, thinking, feeling, wanting, and hating. That’s when you get copy that feels good to you and connects and converts.
Without it, you’re basically throwing darts in the dark, and I want you to have a feel-good, sold-out launch. Not a lose-your-mind launch where you hear a *womp womp* when you check your launch #s.
-
Sure do! Typically, I require 50% upon contract signing and the remaining 50% due at the time of our project kick-off call. But if you need something a ‘lil different, I’m more than happy to find a solution that works for both of us. 😊
-
The average turnaround time is three weeks from our kick-off call. So if you have a target date for a launch, better hop in sooner rather than later.
-
Writing sales sequences and pages is what lights me up, but if you need something different, just include that on the Copy App, and we’ll see what magic we can make happen. 🙂
-
Cool beans. Let me know that in the app so I can look at ye ‘ol calendar and find a spot that works for both you and me.
