Emails that stand out and connect ‘cause in 2024, that’s what’s needed to convert.
The inbox is a wild place.
I mean, when else have you had to steal attention away from Anthropologie, Nordstrom, and Julie down the street? ALL AT ONCE?
Yeah, inboxes are 30k-teenage-girls-screaming-at-a-Justin-Bieber-concert noisy. Yikes.
But that’s not a coincidence.
The reason why brands are launching emails out more frequently than a t-shirt launcher at a concert (clocking in at 47,913 over here, hbu?) is because they know emails are life-or-death pieces in the sales funnel.
And they pack the top return on investment in all of Marketing Land.
*drops mic*
Jk, I need that. *picks mic back up* For every $1 spent, they have an average return rate of $36. Which means they’re straight-up dominating social media ads. And every other form of copy out there.
But what most brands don’t know is how to do them right. Hence the 47,913 wasting away in the Unread Graveyard right now. 💀
Sure, you want need your emails to be opened instead of lying for an eternity in the Unread Graveyard. Or chilling in another related realm of hell known as the spam folder. But more than that…
Your emails need to do some heavy lifting: connect with your audience’s souls, feel good to you, and convert.
Because we aren’t sending these babies out for our health.
Now, to get there, would it be nice if all you had to do was send out an email every other month and have your audience fawn all over you and make your Stripe account sing? Sure.
But we’re not the Rolling Stones. And like most disappointments in life, it doesn’t work that way. People need to know, like, and trust you in order to buy from you.
Getting to that magical place includes building genuine relationships with your audience. And to get there includes whipping up a consistent mix of nurture and promo emails—with a healthy dose of storytelling & personalization.
After all, we’re in the era of feel-good, ethical marketing—a glorious place where 76% of peeps will buy from a brand they connect with over a competitor. Amen.
But to become a statistic your parents would actually be proud of, you know you can’t just bedazzle some words and expect that to be enough. You need two things:
Persuasive words that work even when you’re not
A firm strategy that grows a ride-or-die and likely-to-buy audience (hello, am I Dr. Seuss?)
Because if you don’t have a legit strategy + pretty words w/ the science to back them up? Well…
Inconsistent, half-hearted, non-persuasive emails won’t fly with your audience. And they certainly won’t be lassoing in the top ROI in the biz. *plays the world’s tiniest violin*
But I get it—you don’t have months years to learn how to write words that connect and convert. Nor should you, because your job is to be the CEO instead.
I also get this: You deserve to have emails that peeps look forward to as much as a pumpkin spice latte, sound like you, and reflect your unique value like the delightful treat it is. And in 2024, your brand literally cannot afford not to.
Luckily, I know just the email marketing strategist + conversion copywriter who’s a li’l obsessed with personality and non-icky sales to nail all of that down for you.
Let’s weigh the pros and cons…
Pros
You own your email list, which means you control it 100% (not Meta).
You have a direct line of communication with your audience instead of being muted by rapidly changing algorithms that are dying for you to pump money into their paid ads.
Highest ROI in all of Marketing Land (yep, I’m looking at you, social media ads)
Cons
Besides the other CEOs in your industry becoming so envious of your killer emails that they plan a coup to take over your brand, zilch!
Time to get you some potent email copy:
Option No. 1
The Welcome Sequence
From $1,497 USD
Turnaround time: typically two weeks
Market research
Email marketing strategy + outline
Welcome sequence copy
(5 story-based emails)
Ultra-specific delivery schedule
1 week of email or Voxer support post-Doc drop
As one of the greatest philosophers of our time, Eminem, once said, “You only get one shot. Do not miss your chance to blow. This opportunity comes once in a lifetime, yo.”
Your brand’s first impression is critical. *cough* welcome email *cough* It decides whether a potential client, student, or customer stays with and buys from you for years to come or forgets you—possibly for life. Harsh, but I don’t make the rules. I just help you become unforgettable—in the best of ways.
This custom service is for you if…
You want to nail your subscribers’ expectations (74% of people are expecting that welcome email as soon as they sign up)
You want your welcome emails to build the know, like, and trust factors that are ESSENTIAL if you want to sell in 2024
You want to know exactly when to send your emails instead of eeny-meeny-mying-moing the dates & times
You want this whole process set to autopilot so you build connections & sales while you sleep
We’ll start with a one-hour Kick-off Call + in-depth questionnaire so I know the ins and outs of your brand. Then I’ll take a deep dive into your market to nail down a custom strategy. And this is all before I dare put the cursor to the Google Doc for your dreamy welcome sequence that’ll live on autopilot for-ev-er.
Need someone to trek into your email service provider to design + set it all up? I got you. But design and implementation of email copy and automation are additional. Because dem the rules.
Option No. 2
Consistent Emails + Strategy
From $1,597 USD
Turnaround time: ongoing
Email marketing strategy + outline
Ultra-specific delivery schedule
Story-based email campaign
2 subject lines & preview text per email (for A/B testing)
Segmentation strategies + suggestions
Monthly audit of email activity + analytics report
Ongoing email or Voxer support post-Doc-drop
Your days of suffering because you have no idea what to write about in your emails (or how to get them to work) are over.
No more walking around with that gnawing sense of dread in your stomach because you’re low-key ghosting what should be a gold mine of a list. Now, all you have to do is plug and play the copy + set up my handy-dandy suggestions in your ESP. Then your emails for each month are d-o-n-e.
This custom service is for you if you want to…
Send engaging emails your audience actually wants to read
Never again fall victim to blinking-cursor syndrome: email edition
Have (& maintain) a ride-or-die audience who’s ready to buy
Know exactly when to send your emails out and why
Have promo emails that sound anything but sales-y but still reel in the sales (🌟 magic 🌟)
Each month, you’ll get a set amount of emails based on your business’s needs and goals. At the end of the month, you’ll also get an analytics report that shows you—in plain English—exactly how your emails are doing. Because the numbers—like Shakira’s hips—don’t lie.
aka lots of stuffs
Option No. 3
Complete Email Management
From $2,497 USD
Turnaround time: ongoing
Email marketing strategy + outline
Content calendar
Story-based email campaign
2 subject lines & preview text per email for A/B testing + implementation
Segmentation & tagging strategies + implementation
Upload copy, design emails, and deliver
5-day/week monitoring & upkeep of ESP
Audit of email activity + monthly analytics report
Imagine this: It’s a clear, sunny day. The birds are chirping. Your bank account is making Zuckerberg weep. And you’re twirling in a field, full-blown Julie Andrews style in the opening scene of The Sound of Music. Why? Because now that you aren’t bogged down in the weeds with your email marketing, you have these magical things called ~free time~ and ~joy~. And lots of them.
This custom service is for you if…
The thought of wading through the techy backend stuff of your ESP gives you the heebie-jeebies
You don’t want to bolt awake at 3 a.m. because you just remembered you forgot to email your list this week—and the week before that
You want nothing to do with your email marketing (except dropping me juicy stories to weave in 😜) but want all the benefits
This cuts down spending hours, days, weeks, or months on your email marketing and strategy to just a few minutes each month. All while your most important marketing box is blissfully checked off.
Is it hard being a hero? Sometimes.
aka even more stuffs
The Promise
Proven Methods
Your done-for-you emails are anchored on tried-and-true copywriting techniques and formulas, ethical psychological tactics, and carefully planned strategy—not guesswork.
Pure Dedication
I only write for brands I 100% believe in. What does that mean for you? Well, even though I can’t reach the fangirl status exclusively reserved for the CEO, I’ll pour my heart, soul, and mind into your brand just the way I do for mine.
Partnership
I’m not some flakey freelancer who’s going to toss you a bleak Google Doc that looks like your kid’s macaroni tree and then be like:
’Til agreement terms do we part, I’m your copy partner, and I won’t leave you hanging.
